Why should I have a website? | Why should I have a website? |
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Page 1 of 2 Why Should I Have a Website?By Scott D'Ambra 1. Establish A Presence At the end of last year, about 153 million people were online in the United States and about 10 million are expected to adopt the Net this year. (eMarketer) More and more people are looking for services and products on-line than every before. Peoples' habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what. Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net. Add your Web Address to your stationary; business cards, other advertisements and you'll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service. The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses! With a web site you can have pages of full-color advertisements that run 24 hours a day and 7 days a week! You get to present yourself and your services to your customers using many descriptive pages, images, etc. This tends to build peoples' trust, which in turn, makes them more likely to purchase your products and services. Include your web address in your current ad campaign and people will turn to your site for more information. Gathering more data is often a first response to a well-run ad campaign. With your site address listed in your ad, you will have people coming to YOU to get that information and your services. A better return on your advertising dollar is a great reason for a web site. |