Do you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions online and ask your new customers that you have begun working with to visit these pages. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your "feature article".

5. Educate Your Customers

The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.

Include articles of interest telling your potential clients about your services. When they call you to discuss your services, half the sale is already done; you've already given them your "pitch". You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather data.

6. Get Referrals

Referrals are a number one way for small businesses to get new clients. On your web site you can add a "refer a friend" link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals!

7. Create a New Customer Base

Did you ever notice that many people who use the Internet do so in place of the traditional information lines (newspapers, yellow pages, etc)?

With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.

8. Get Email

With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to get the answers or information needed for the client at your convenience and send it along. Time is money in a small business; with email you'll be saving both.

9. Establish a Relationship with your Clients

People generally prefer to do business with people they "know."

On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.

A picture or profile of you or your associates will make you more real to the client and make the client more likely to contact and communicate with you.

10. Gather Contact Information

A newsletter can be an expensive promotional action. With printing, postage and time spent, the costs can add up. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database. You don't need to pay for printing or postage for these newsletters. Continual contact with prospects leads to more clients!